Originally posted on PC World
HP is challenging Kodak’s promises that consumers can save money by purchasing a Kodak printer. Who should you believe?
HP is the most recent competitor to challenge Kodak’s claim that consumers can "save on average $110 per year on ink" by buying a Kodak printer
According to HP and an independent consulting firm, consumers would have to print four pages per day to save that much money with a Kodak printer–far more than most home users actually do. Last year HP lodged a grievance against the Kodak ads. In December, the Federal Trade Commission ruled that Kodak could continue the advertising campaign if it slightly changed the wording. As a result, Kodak’s revised ad copy now reads: "Save on average $110 per year on ink based on just four pages per day."
In fact, few consumers would ever achieve the promised cost savings. "You have to be printing 1500 pages per year–well above average for most people–to get the $110 savings that Kodak claims," Lippman says.
Of course there is a way to save on ink, and to measure the results yourself.
Buy your supplies from Metawatch, and compare the prices of Original (OEM) products for the same quantity you purchased from us per year.
Sure to bring a smile to your face…No duff, no promises, just plain results.Thank you for shopping at Metawatch Inkjet Supplies.
Filed under: Industry News | Tagged: HP, kodak, Metawatch, printer |
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