Friday, April 20, 2007
Lexmark makes wireless printing AIOs
Lexmark is launching a new range of printers in the UK, with a new selection of wireless printers .
‘The company previewed the products at its Global Press Event in Kentucky, with Jeff Willard, vice president and general manager at Lexmark, and Jeff Meredith, director of product marketing, claiming the company’s new range will help consumers increase productivity.
Less than $100
The Lexmark execs said there’s been a surge in the number of homes with an all in one in recent years, largely due to increased affordability. Lexmark sees itself as central in driving this growth, having introduced the sub-$100 colour inkjet in the US in 1997 and sub-$200 all-in-one in 2001.
Wireless represents the Driving Technology
But wireless networking is expected to be one of the top drivers of productivity over the next five years, according to results of Lexmark’s 2007 Wireless and Printing survey. The company said printing has evolved, but wireless printers have previously been too expensive and complicated. In 2007, however, Lexmark predicts this will change.
“Wireless is the next big thing in inkjet printing and we will be providing easy-to-use and affordable wireless printers,” said Willard. “Lexmark will drive the explosive growth in the printing category and give customers access to something they previously couldn’t afford.”
Filed under: Industry News | Tagged: aio, Dell uses Lexmark, Jeff Meredith, Jeff Willard, wireless printers | Leave a comment »